T-shirt brand RUN & FELL is about to open an exclusive pop-up shop on King's Road in Chelsea.
The RUN&FELL Pop-Up shop is a unique Fashion store concept devised by clothing brand Run&Fell. Directly connecting the customer with the manufacturing process, the shop will not only stock Run&Fell’s ethically-produced garments but will physically demonstrate what goes into making clothes, from cotton to catwalk.
In order to directly engage with the customer and provide a unique shopping experience, an in-store seamstress will operate a vintage overlocker sewing machine in the shop window. Each day there will be an opportunity to purchase something unique and bespoke by choosing from our chalk board, each day showcasing a fresh pick of bespoke designs, releasing limited edition pieces available that day only. These will be made in the store, to then be collected by the customer upon completion.
The shop will open on 11th August for only two weeks. The pop-up boutique will be stocked with pieces from the new menswear and womenswear collections, all proudly ethically produced, sweatshop-free in England using luxurious, organic fabrics.
The pop-up shop itself has been designed by an incredible design team, Not Tom, (http://not-tom.com) who have worked with brands such as Levi's and Marks & Spencer.
Drawing on Manchester’s rich creative and industrial heritage, RUN&FELL is a Northern fashion brand which champions the legacy of British manufacturing.
Utilising local manufacturers and suppliers, and working with only the most meticulously sourced organic cotton fabrics, the vision behind the brand is to design fresh, fashion forward T-shirts, often with statement prints, underpinned with a commitment to ethical production and quality workmanship.
Until now, RUN&FELL has solely created menswear designs, but a new capsule womenswear range has been designed especially for the pop-up shop. “We are championing opposite of Fast Fashion, of High Street clothing, and of the throw-away society we’ve come to abide. This is slow-fashion: crafted, organic, exclusive and luxurious.” Naomi Jackson, designer.
Pop-Up Shop Address: 340 Kings Road, Chelsea, London.