The House of Peroni offers an insider’s view of the most inspiring fashion talent of tomorrow.
London Fashion Week is the apotheosis of emerging talent. Like a large, rare egg, London contains vital substances, yolking fresh designers season upon season. Christopher Kane, Henry Holland and Erdem cracked the scene many seasons ago and recent births are found in Molly Goddard, Phoebe English and Matty Bovan.
These hallowed names won notoriety by rousing the fashion media. Yet the chance for new creatives to find first flight from inspiring the public at the get-go, is, well almost unheard of. Until now.
Welcome to The House of Peroni 2019. Italian beer brand, Peroni Nastro Azzurro, searched far and wide for the most outstanding design hopefuls to enter their ‘Home of Emerging Talent’ programme. Hundreds of budding designers applied to receive a seven-month residency in a fully-equipped studio space complete with mentorship from established industry figures, media exposure and presentation space in London Fashion Week.
So where do the public come in? From 27th February to 9th March, guests of The House of Peroni have first dibs at seeing the winning designers’ vision. Featuring eight distinctive spaces inspired by the work of the selected designers, guests are transported into an otherworldly style haven.
Handpicked by a creative council including Jonathan Saunders, Pandora Sykes and Anna Orsini, these creatives are the maverick masterminds of tomorrow. Enveloped in spaces including a multi-sensorial Future and Sci-Fi area, a Nature and Maximalism room and a Sicilian sky, animated with shafts of light making an ever-shifting pool of movement, the evocative experience cements memories. Visitor's won’t forget the first moments they discovered these future fashion leaders.
The names in question? Hannah Wallace, Matthew Duffy, Joel Boyd, Kyle Lo Monaco, Daniel Crabtree, Pelin Isildek, Stacey Wall and Rose Danford-Philips. We’ll be profiling selected designers so watch this space.
The talent doesn’t just stop at fashion. Whilst encased in The House of Peroni’s visual enchantment, Peroni cocktails are there to increase the creative juices. Dreamt up by upcoming bar talent, Sam Taylor from Manchester’s Science and Industry and brought to the fore by Perone’s world-renowned Master of Mixology, Simone Caporal, zesty treats and beer infused tipples enhance an environment of fresh tastes.
The House of Peroni can be found at Unit 6, Covent Garden. To get tickets to attend, head to the Fever site here.